Stories
Taking the suck
out of spend management.
Company
Zip
Year
2023
In Oct of 2023, I saw that Zip had a really cool content job listing posted. I launched myself into research mode, then dove into a creative brainstorm. I whipped up some assets to accompany my application, a businessperson’s book report: a mock Halloween brand awareness campaign and subway banners, talk tracks for BDR enablement, and a white paper. Delivered on Oct the 31st, just in time to be relevant :)
Spoiler: I did not get the job. But I learned a lot about a cool spend management tool, and I earned that sweet, sweet dopamine rush that only comes from blitzing through a creative labor of love.
Now That’s What I
Call Jobless, Vol. 22
“Colleagues who Slack using Giphy and memes, these are a few of my favorite things…”
I channeled an excess of pent-up creative energy into this parody of the epic Now That’s What I Call Music series that pokes gentle(-ish) fun at yuletide unemployment.
Target Company
All of them.
Year
2022
Your customers are always on their phones.
Company
Via
Year
2022
You should be, too.
As the Senior Manager of Brand and Storytelling at Via, I spearheaded the "Get Gooder" integrated marketing campaign to drive awareness for Via's innovative SMS marketing platform among e-commerce businesses.
I developed the overarching creative strategy and direction, conceptualizing and producing attention-grabbing campaign assets like engaging videos, customer testimonials, and animated content. These assets vividly showcased how Via empowers online businesses to "get gooder" at retaining customers and driving revenue through powerful SMS capabilities.
The campaign narrative and storytelling extended across multiple owned and paid channels like social media, email marketing, digital advertising and more. We surgically targeted our messaging to reach marketing leaders and e-commerce business owners looking to unlock the power of SMS to connect with customers.
Through compelling creative, an insights-driven channel strategy, and a unified brand story, the "Get Gooder" campaign cut through the noise and resonated with our audiences. It positioned Via as the solution for e-commerce brands to effectively leverage SMS and build stronger customer relationships and bottom-line impacts.
Mindreading Robots?
Company
Intellimize
Year
2021-2022
Intellimize was looking to boost employee engagement, satisfaction, and their employer brand reputation. I developed an innovative process to continuously surface and share compelling stories from across the company that celebrated the employee experience and reinforced Intellimize's unique culture.
Through creative storytelling across multiple channels and formats, I brought these stories to life in ways that fostered connections and pride. This included planning and hosting a range of virtual and in-person events such as weekly all-hands meetings, onboarding sessions, training and enablement activities, and engagement initiatives like a 5-day offsite summit that brought together 60 employees from 23 states.
To solidify the impact, I redesigned and implemented enhanced onboarding and sales training programs that embedded our cultural narrative. I also developed data-driven strategies that directly contributed to a 30-point increase in employee satisfaction scores. The storytelling process became institutionalized as a repeatable, scalable way to continually strengthen Intellimize's culture and reputation as an employer of choice.
Elevator Pitch
Intellimize
Bring Your Children to Work Day
Virtual Magic Show and Dance Party
Personalized Video As A Service
Company
Idomoo
Year
2021
Idomoo is an award-winning software company that specializes in delivering personalized video experiences through their innovative technology. As a Creative Project Manager, I owned end-to-end management of Idomoo's video projects for enterprise businesses and non-profit organizations.
On the creative side, I would kick off each initiative by aligning with the client on their target use case. From there, I led the full creative process - developing concepts, writing scripts, conducting voice over auditions and recording sessions, and creating detailed storyboard flowcharts using LucidChart's diagramming software.
In parallel, I comprehensively managed the technical requirements. This involved vetting and perfecting data models, configuring APIs and secure file transfer protocols, testing distribution channels across devices, hosting security briefings, and building basic landing pages to house the experiences.
Once launched, I monitored performance analytics and viewer behavior data, using those insights to iterate and optimize the personalized video journeys. Idomoo's clever proprietary software enabled us to seamlessly customize and adapt each experience at scale based on the branching "choose your own adventure" decision points.
Through my end-to-end creative and technical project management, Idomoo could efficiently deliver sophisticated, maximally-relevant video content tailored to the unique needs of each enterprise client and their audiences.
Plan Canada is the Canadian arm of Plan International, a not-for-profit global movement that promotes social justice for youth and their families in more than 65 developing countries. The goal of their first video project was to create a donation story for 200,000 viewers that felt personal at scale, and to thank these sponsors for their contributions during the pandemic.
Rocket Mortgage wanted to combat overwhelming call center volume from the 2.5 million customers they serve. Analysis revealed the bulk of calls were escrow questions, so the resulting project was a 5-part comprehensive escrow explainer video series, with each new chapter “unlocking” as the customer cleared the previous stage of escrow.
UPS wanted to improve warehouse worker onboarding among the 100,000 seasonal staff they hire annually. Analysis revealed most workers were not completing the 1-hour training video on desktop. The resulting project was a series of snackable 1-3 minute videos accessible from employees' phones.
Celonis
At Celonis, I combined stellar sales performance with a passion for enabling others and fostering an inclusive community. As an early Business Development Representative, I rapidly generated $3M in pipeline within just 5 months through strategic prospecting and product expertise.
Recognizing an opportunity, I founded the Parents@Celonis employee resource group to support fellow working parents like myself during the challenges of the pandemic. This initiative provided community, resources, and a voice in shaping family-friendly policies.
In addition to top sales achievements, I made impacts through developing enablement content like voice sessions for European teams and a video prospecting program. I collaborated across functions, partnering with the Sustainability team on green messaging strategy.
My skills were further exemplified by winning Celonis' Customer Story competition against 2,000 peers with a compelling 3M success story. One of my proudest contributions was producing engaging video content that unified the global employee base for our company Holiday All Hands.
Through a blend of quota-attaining sales prowess, technology enablement, community-building, and creative content development, I helped drive Celonis' growth while shaping an enriching employee experience.
Company
Celonis
Year
2020-2021
Last Christmas Parody
Maigan Kennedy for Celonis
Heal the World
Maigan Kennedy for Celonis
Drowning in Debt
Published in
teenVogue, Buzzfeed News, Yahoo! Finance
Year
2016
As a college sophomore, the ‘08 financial crisis hit my education plans like a bag of bricks. When I finally was able to return to school and complete my degree 8 years later, I had to make some jokes— at myself, the institution of education, the American debt industry, and the theatre majors who walk amongst us.
